Our Story

About Us

From the heart of India (Gujarat), we deliver premium quality leather accessories. Which Crafted through a perfect blend of traditional artisan skill and advanced production techniques.

Our Legacy

Journey of Entrepreneurship

"Milestones in the journey of Entrepreneurship"

The Early Years

1985

Leather Wallets

1987–88

Leather Accessories

1989

Travel Accessories

Expanding Horizons

1990

Single Side Leather Belts

1991

Reversible Belts

1992–93

Women's Bags Collection

1995

Limited Edition Leather Jackets

1998

Basic & Casual Leather Footwear

The New Millenium

2003

New Leadership: Meit Vakil Joins the Legacy

2005

Opening of 2 Flagship Showrooms, Ahmedabad

2005

First Book Published: "Get Up, Don't Give Up"

2010

Limited Edition Women's Tunics

2016

Cobbler's Den: High-End Bespoke Footwear

2017

Global Reach: Products Launched on Amazon

2020

Fourth Book: "Life, As It Is"

Decades of craftsmanship, innovation, and unwavering commitment to quality.

This Is How We Pursue Excellence

Leadership

The Team

The driving force behind our four decades of excellence in leather craftsmanship.

Founder & Visionary

Mr. Deepak Vakil

A veteran in the field of leather industry. He is a die hard first generation entrepreneur who pioneered Yeti leather in 1984.

He has been a chief difference maker. His passion for quality has added immense value to brand YETI.

Deepak is also a published author of 4 books on entrepreneurship and life. His most appropriate self introduction is

"I am an entrepreneur by choice, a refined cobbler by profession, an author by passion, and a philosopher by the compulsions of life."

Managing Director

Mr. Vijay Berva

Vijay Berva is an young and energetic person who has unfathomable appetite to grow.

Vijay is a seasoned executive and a wizard when it comes to finance and banking. His Vision will shape the future of this company.

He is a hard working unambitious axed individual who brings on table expertise for finance, banking networking and team spirit He has an uncanny ability to create opportunities and deal with investors.

Global Marketing Head

Mr. Meit Vakil

Meit Vakil is an energetic and young son of Deepak. He joined YETI in 2004 after completing his masters.

He has acquired indepth knowledge and hands down experience about leather business.

He brings on the table,an uncanny ability of marketing leather accessories. He is a globe trotter who has successfully taken brand YETI to the next level .He manages retail business also from our flagship showroom.

General Manager & Co-Ordinator

Mr. Bhavesh Nagar

Bhavesh Nagar is a hands-on General Manager and Coordinator who brings energy and operational discipline to YETI. He oversees day-to-day operations, coordinates cross-functional teams, and ensures smooth collaboration between production, marketing, and sales.

Skilled in digital marketing implementation and vendor management, Bhavesh drives process improvements and timely execution of campaigns and projects—helping maintain consistent quality and customer experience across all touchpoints.

Marketing & Sales Head

Mr. Kuldeep Mali

Kuldeep Mali is a results-driven marketing and sales leader with a proven track record of driving growth in the leather and accessories sector. With a keen understanding of market trends and customer preferences, Kuldeep blends strategic planning with hands-on execution to expand YETI's reach across retail and wholesale channels.

He leads the sales team with a focus on building long-term customer relationships, optimizing distribution, and delivering measurable revenue growth.

Kuldeep’s collaborative approach and data-informed decision making have strengthened YETI’s presence in competitive markets while ensuring consistent brand experience across touchpoints.

OUR VISION

Our Values , Mission & Vision

"Our mission is simple but meaningful. We are committed to create Fine quality leather accessories at down to earth prices. By blending traditional Skills of artisans with technology, we ensure durability, Precision and timeless elegance. Our goal is to earn the trust and satisfaction of customers, irrespective of the size of their orders. We attach immense Value additions is our Passion. Our vision is to make fine quality leather accessories available not only locally but globally."

Yeti Leadership Team

Driving Quality & Innovation Since 1986

Quality First

Never compromise on craftsmanship

Trust & Integrity

Building lasting partnerships

Global Excellence

Meeting international standards